Activities

PG AND RESEARCH DEPARTMENT OF ECONOMICS
THE ZAMORIN’S GURUVAYURAPPAN COLLEGE, KOZHIKODE
WEBINAR REPORT – DAY 3
Date: 30-07-2025
Time: 7:00 PM – 8:00 PM
Platform: Google Meet
Topic: Sampling Technique

 

As part of the ongoing four-day national-level webinar series organized by the PG and Research Department of Economics, The Zamorin’s Guruvayurappan College, the third day of the session was held on 30th July 2025. The academic event, aimed at undergraduate students preparing for their degree projects, focused on the topic “Sampling Technique”, which is a vital aspect of research methodology. The session was conducted through Google Meet and witnessed active participation from students, scholars, and faculty members from various institutions across Kerala and beyond.

The session began promptly at 7:00 PM with a warm welcome speech delivered by Ms. Sana Fathima, a student representative of the Department of Economics. She cordially welcomed the resource person of the day, faculty members, student participants, and the organizing committee members. She highlighted the relevance of the day’s topic and briefly introduced the structure of the session.

Dr. Jeena Mariot Xavier, an experienced academic currently working as Assistant Professor at Government College Tripunithura. She holds an M.A. in Economics from the University of Calicut, has qualified the UGC-NET in Economics, and earned her Ph.D. in Economics from Mahatma Gandhi University, Kottayam. Her academic career includes previous positions as Assistant Professor at Little Flower College, Guruvayoor from 27-09-2013 to 11-09-2018, at Government College, Munnar from 12-09-2018 to 20-06-2019, and at Maharaja's College, Ernakulam from 21-06-2019. In addition to her teaching responsibilities, she has served as the Coordinator and Convenor of the Startup Centre at Maharaja’s College and a member of the NAAC subcommittee. Her teaching interests span across Microeconomics, Macroeconomics, and Econometrics, and she is also a well-published researcher. Some of her major publications include “Growth of India’s Automobile Industry: With Special Emphasis to Passenger Car & Commercial Vehicle Segment” (2020), “Technology Transfer and Absorptive Capacity of India’s Automobile Industry” (2021), and “Impact of FDI on Automobile Sector of India – An Empirical Analysis” (2021). In her lecture, Dr. Jeena provided a clear and systematic explanation of sampling techniques, emphasizing the importance of choosing appropriate methods for collecting data in economic research. She began by introducing the concept of sampling, explaining how it is used to draw conclusions about a larger population based on a subset of that population. She discussed the differences between probability and non-probability sampling methods in detail. Under probability sampling, she covered simple random sampling, systematic sampling, stratified sampling, and cluster sampling, highlighting the conditions under which each technique is best applied. She then moved on to non-probability sampling methods, such as convenience sampling, judgment sampling, quota sampling, and snowball sampling, using examples from social science research to illustrate their application. The session also covered the advantages and limitations of each method, the significance of reducing sampling error, and the importance of ensuring representativeness in a sample. Dr. Jeena explained the role of sample size and how researchers must balance statistical accuracy with practical feasibility. She also touched upon ethical considerations and real-world challenges involved in selecting samples, particularly when working with marginalized or hard-to-reach populations. Participants actively interacted with the resource person, asking thoughtful questions related to sample size determination, the role of pilot surveys, tools for randomization, and the relevance of sampling in digital survey environments. Dr. Jeena responded with clarity, drawing from her own research and teaching experiences. The session was well-received by the attendees, who appreciated the clarity of explanation, depth of content, and practical relevance of the topic. The webinar concluded with a formal vote of thanks delivered by Ms. Fathima Sira, who expressed gratitude to the resource person for her enlightening session, to the organizing team for their efforts, and to all participants for their active involvement. The third day of the webinar series thus proved to be a highly productive and intellectually stimulating session, equipping students with essential knowledge on how to effectively apply sampling techniques in their research.